My first major task after completing the rebrand of Veterans United was to tackle the website. After developing a quick splash page (seen at bottom), our team, consisting of Brand Manager (Brian Butcher) and Senior Director of Content Marketing (Michael P. Hill), then helped plan the site's content with UX, SEO, content marketing and, of course, conversion optimization in mind. I feel that our previous marketing efforts and materials were only catered to the aggressive user, which is aimed at only part of the potential market. The site is now usable to the aggressive visitor, as well as the timid "researcher" that may be researching for a future purchase but not ready to make any moves right away. I hope that my changes to the marketing strategy through the new site will provide a site that is useful and informative to our users, hopefully leading to higher conversion rates and ultimately brand evangelism for the company.